The First Edition Collection is now live
NordMuir

Our story

Refined essentials for life in motion

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NordMuir

NordMuir creates elevated everyday essentials designed for life in motion.

Made with organic cotton and considered materials, with a focus on comfort, quality and effortless style. Designed for an active, considered way of living, each piece is made in small batches with thoughtful materials and longevity in mind.

Meet the founderNordMuir / Founder
Biljana Cvijetinovic, founder of NordMuir

BiljanaCvijetinovic

International modelMarketing strategist

Biljana Cvijetinovic is an international model, marketing strategist and the founder of NordMuir. Her perspective has been shaped by more than a decade in fashion and a career spanning Paris, Milan, Istanbul, Beijing, Bangkok, Mexico City and the United States.

Fashion, from both sides of the camera.

Across international fashion

Her work includes serving as a face of Sephora and editorial work for ELLE and Grazia. Across fashion stories, she has worn leading luxury houses including Chanel, Dior, Saint Laurent, Louis Vuitton, Versace, Chloé and Brunello Cucinelli.

From campaigns to brand building

Her career expanded from appearing in front of the camera to shaping what happens behind it through marketing strategy, creative direction and brand building. That combination of international fashion experience and brand expertise now informs NordMuir’s visual world and its approach to campaigns and collaborations.

How we make things

The First Edition
01

Crafted in small batches to avoid overproduction

02

Limited quantities — no restocks this season

03

Made to be worn often and kept for years

Life in motion

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Considered materials

Organic cotton, made to be kept.

Crafted with an organic cotton exterior and a soft brushed fleece interior, with a substantial feel and a classic unisex fit. Produced in small batches with considered materials and made to be worn season after season.

  • 400 GSM heavyweight fleece
  • 100% organic cotton exterior
  • OEKO-TEX® Standard 100 certified
  • Pre-shrunk

The First Edition Collection is now live

Shop the collection